Transparancy = more profit

Transparancy = more profit

Car dealerships should be more transparant to gain trust from their consumer base. Especially now these customers are putting more and more trust in the Internet of Things, like household appliances and smartwatches. Nick King, Autotrader’s manager of the Insights...
Cars and fanatics at the Nurbürgring

Cars and fanatics at the Nurbürgring

A couple of weeks ago I have the opportunity to visit the Nürburgring with a some friends. As a car-guy I couldn’t say no to that and so I found myself behind the wheel of 99 BMW 523i on the almost empty highway at 7:00 AM on a Saturday heading south. First stop was a...
Check out the videos!

Check out the videos!

To keep up with all developments in automotive marketing land, I check out – roughly since 1.5 years – the US based Dealeron.com weekly webinar. Dealeron is a company which provides websites and other online solutions for dealerships and their mantra is that knowledge...
Dutch Pre Owned Car research 2015 – the market is on the up

Dutch Pre Owned Car research 2015 – the market is on the up

Two weeks ago I was at the Drving Business Aftermarket conference, which takes place on a nice estate of “Castle” Vanenburg in Putten in the center of the Netherlands. It was the place where the National Used Car Research was presented by VWE, the official Dutch car...
Are dealerships doing enough to gain online consumer trust?

Are dealerships doing enough to gain online consumer trust?

With the absence of the Dutch International Car show in 2014, there is a vacuum, which needs to be filled. Local dealerships and businesses are stepping forward. The concept is very simple: take a large hall, a collection of new cars of different brands and get...